Big Tent Secures Miffy Deal with KOL
NEW YORK, July 24: Big Tent Entertainment has secured a deal for the AOL's kids' service KOL Jr to roll out e-cards, games, screensavers, art activities, streaming songs and video segments based on Miffy and Friends , which airs in the U.S. on Noggin.
The deal inked by Big Tent, the licensing agent for Miffy , brings the character to www.koljunior.com , targeting the preschool set. "We are thrilled to introduce Miffy to a new audience through KOL Jr," stated Rich Maryyanek, partner/EVP of marketing for Big Tent Entertainment. "As one of the largest Internet destinations for parents and their children, KOL Jr is a place where they will have fun learning and playing Miffy activities together."
Written and illustrated by Dutch artist Dick Bruna, Miffy and Friends books have been around for five decades, with more than 85 million sold worldwide. With over 10,000 brand related products, Miffy and Friends has sold over $1 billion at retail worldwide.